Little Red Book (Xiaohongshu) is a content sharing site, where users can post product photos with reviews and tips for other users to read, comment, and save to their boards – like Pinterest.

In fact, some have described the platform as being a product search engine, or “like Instagram and Pinterest sprinkled with a dose of Taobao”.

In contrast with other e-commerce platforms, Little Red Book focuses on a unique blend of trusted user-generated content, word of mouth advertising, and online community-building.

Contact us to set up your Little Red Book account and connect it with your WeChat official account.